Home| Contact| Customer support

+91 9447 044913    |  support@windscrm.com

• Benefits
• Why Winds CRM™
• Features
• Pricing
• Request a demo
• the company
• enquiry

CRM as Customer Contact Management aims at reducing costs by improved process efficiency and the use of media-based communication channels. Integrated information and communication technology is used to maintain or even increase service quality by realizing shorter cycle times. Moreover, Customer Contact Management aims to provide customers with a consistent interface across all communication channels. A prerequisite for realizing these goals is the collection and provision of relevant customer data at all customer contact points. Besides the customer master data, employees with customer contact also record the contact history, topics discussed, customer requirements, and “soft” customer data such as hobbies, interests, and preferences. Transparency between the enterprise and customers is thus established across all interactions. Standardized input formats and categories guarantee the usability of data for automatic data analysis. However, data analysis plays a secondary role.

The relevant processes of Customer Contact Management are

• campaign management
• sales management
• service management
• and complaint management.

In these processes, customer data is collected and also utilized. Operational CRM systems support the collection of customer data and the management of customer contacts. Collaborative CRM systems support the integration and synchronization of different communication channels within the scope of multi-channel management. Besides achieving shorter cycle times, the use of media-based communication channels also allows cost reductions